Posts tagged with ‘Marketing’

  • Technology is the key to scaling better customer experiences

    Every executive we meet agrees that putting the customer at the centre of business processes is essential – and too…

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  • Who owns your customer?

    The first challenge for car dealers is to understand and meet customer expectations profitably. They also need to meet the…

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  • Segmentation. Then and Now.

    Segmentation has evolved. Have you? Customers expectations are changing and you need to be able to...

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  • Innovative Ideas for Effective Lead Scoring Strategy

    Effective lead scoring strategy can be vital to a business’s growth in leads and sales. It can define a lead’s…

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  • What’s in it for me? Benefits of a Customer Value Proposition

    Digital Marketing today involves one primary transaction – data. Customer Value Propositions are used commonly, albeit not successfully in today’s…

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  • Top 5 Predictions for the Marketing Automation and CRM Industry

    Top 5 Predictions for the Marketing Automation and CRM Industry in 2016

    With 2016 on the horizon it's that time of year for us to predict the future. In 2015, we continued…

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