Welcome to the third edition of our Datarati Connect Newsletter!
As a reminder, we’ve introduced newsletters to keep our customers and partners up-to-date, aligning with our core values of Communication, Knowledge, and Family in the ways that we work together.
If you’ve missed the previous newsletters, you can always access our newsletters via the blog section of our website.
Salesforce Marketing Cloud Training
Datarati is committed to enabling our customers to build internal capability to support their Marketing Cloud needs.
Through our engagements, we’ve found that many of our customers are looking to increase Marketing Cloud skills within the team.
We’re pleased to announce that our Head of Technology, Cameron Robert, will be hosting practical Marketing Cloud Training courses.
These courses are designed to provide your team confidence on functional skills needed to maintain and develop activities in Marketing Cloud. Areas of focus include Content Builder, AMPscript, Automation Studio, and of course Journey Builder!
In 2017, a popular ridesharing company experienced a data breach which compromised the data of 57 million users.
Dan, the CFO of the company, insisted on using a point-to-point VPN connection to easily access his company’s network from home. However, all it took was a loose wireless network which hackers used to connect to the company system.
Public trust tanked after it was revealed that Dan had paid a ransom of $100,000 to the hackers to hide the breach. With many businesses moving to a WFH environment, cyber security threats are becoming increasingly important. Do your employees know the Dos and Don’ts of cyber security?
Sign up for Cyberati, our online Cyber Security Training platform.
CMO 50 2021 Nominations
Nominations for Australia’s top 50 CMO’s are closing soon!
The CMO50 is an annual list spotlighting Australia’s top 50 leading innovative and effective Chief Marketing Officers.
CMOs can participate by self-nomination or be nominated by a peer through the link below.
Note: Nominations close on Friday 6, August 2021.
SFMC Graduate Program
Datarati continues to support the Graduate Program in Australia to help bridge the resource gap in the market today.
By partnering with universities and Salesforce, we aim to close the skills gap in the growing Salesforce ecosystem through the Salesforce Symposium, which empowers Australian graduates with practical consultancy training focused on strategy and technical delivery.
Recent & Upcoming Graduate Programs:
Salesforce Symposium – RMIT (Melbourne) 5-16 July
Salesforce Symposium – QUT (Brisbane) 12-23 July
Looking for talent? Contact Michael Joo if you are interested in having a graduate bolster your team!
APAC User Group
Building the future of digital experiences together.
Do you need SFMC advice, or are you curious as to how SFMC is being used? Join Salesforce Marketing Cloud users throughout the Asia-Pacific region to gain valuable insights for your SFMC instance.
From digital marketing best practices to thoughts, challenges and implementation ideas, our community explores endless digital possibilities together!
As we continue to expand the Datarati family across our strategy, technology and project management teams, we’re always looking for talented individuals who would be a great fit at Datarati.
If you have friends, colleagues or partners that could be interested and share our values, please have them reach out.
Follow us on Social Media!
Salesforce moves quickly, and often things pop-up unexpectedly. For instance, Apple’s Mail Privacy Protection or Google Chrome blocking mixed content.
Such updates may impact your instance, and ultimately your customer’s experience.
Follow our Socials to ensure you stay up to date with the latest news, including updates from our team & the work we do.
Updates from the GM
Datarati's New Subscription Business Model
Thank you to all our Datarati Customers, Partners, and Employees for an amazing FY21 together! I am proud of what we were able to collectively achieve and I am looking forward to the remaining year ahead.
The new financial year kicks off with exciting news for Datarati. From July 1st 2021, Datarati has moved completely into a Subscription Model for Salesforce Managed Services.
Within our new Subscription model, customers can select either a Bronze, Silver, Gold or Platinum package. Each package includes a bucket of hours at a blended hourly rate for access to Datarati’s Customer Experience, Technology and Service Delivery teams.
Customers are then billed the minimum amount every month, calculated by the total cost of the package divided by 12 months. Any additional hours used in a given month are billed in addition to the minimum monthly amount.
Custom managed services packages are also available upon request to support customers allocated budgets.
Updates from CX & Delivery
Mark Rodda as the new Head of Customer Experience
We welcome Mark Rodda as our new Head of Customer Experience.
Working in the ecosystem since 2005, Mark brings a wealth of experience in digital marketing, CRM, and consulting. Previously, Mark was Principal Success manager at Salesforce Australia, and most recently, the Practice Partner for Salesforce at DXC System Partners. As one of the original Marketing Cloud staff members in ANZ, Mark has a deep knowledge of both the platform and its many use cases and applications that he will be bringing to our team.
Customer Distribution Lists
As part of our communication process, we are ensuring Distribution Lists (DL) are implemented for all our customers.
Our team will add your project team DL to all customer-related communications for each customer. Similarly, we politely ask our customers to also CC the relevant Distribution List on all email communications. This will help ensure the receipt of all communications sent to Datarati, in addition to increased transparency, security and efficiency.
As always, feel free to reach out if you have any questions.
Updates from Technology
Apple's Mail Privacy Protection
Apple has announced that iOS 15, which is expected to release at the end of September 2021, will have a new “Mail Privacy Protection” feature. This feature can mask the recipient’s IP address and stop senders from using invisible pixels to collect user information.
This will impact engagement metrics like Open Rate, Open Time, and Location, affecting the reliability of activities that leveraged the aforementioned metrics. These include journeys with engagement split based on opens, audience segmentation and personalisation.
We recommend you start planning for the upcoming iOS 15 update now by cleaning your subscriber lists, and identifying the impact to your activities, strategies or reporting.
To find out how you can prepare for the upcoming iOS “Mail Privacy Protection feature”, and what this means to your business, check out our blog post on Apples upcoming Privacy Feature below.