Digital Marketing Insights

  • Customer Journey – How to plan for more change (Networx Podcast)

    Datarati General Manager, Michael Joo speaking at Networx in Brisbane on Customer Journeys and how you can plan for change.…

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  • Social Studio: 3 Ways You Could be Doing More with Social Media

    It’s nothing new that the Internet has fast become like a city that never sleeps, with constant social content being…

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  • Datarati launches 10 new customer experience products

    We have focused on building and launching real products that solve real problems for today’s marketers going through digital transformation.

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  • How to Prepare for Digital Transformation

    After 7 years in marketing automation and over 1000 implementations there is one common problem no matter what industry you…

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  • Why build an internal Customer Experience Centre of Excellence?

    How do you keep internal momentum post implementation of Marketing Automation and CRM technologies? Read on to find out more.

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  • Segmentation. Then and Now.

    Segmentation has evolved. Have you? Customers expectations are changing and you need to be able to...

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  • Data Governance Framework | Datarati

    Who’s Taking Care of all the Data? How to Approach Data Governance

    Single-customer view. Omni-channel communications. Taking customers on a journey.  All of these marketing sayings have become very popular over the…

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  • Should You Lie in Your Subject Lines to Increase Your Email Open Rate?

    Considering what to make your subject line for your next email campaign? You should read this article first to ensure…

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  • 7 Key Points: How to Implement a Cloud Computing Project

    So you have decided to join the cloud band wagon next year. We share our experience on best practice cloud…

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