Blog

Blog

  • Social Studio: 3 Ways You Could be Doing More with Social Media

    It’s nothing new that the Internet has fast become like a city that never sleeps, with constant social content being…

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  • A Definitive Guide to Marketing Automation

    What is marketing automation? Marketing automation refers to automation of marketing actions with the use of certain specific softwares.

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  • Datarati launches 10 new customer experience products

    We have focused on building and launching real products that solve real problems for today’s marketers going through digital transformation.

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  • Marketing Automation Project Management

    Marketing Automation Project Management

    With increasing business competition in the world, and more and more businesses battling for the consumer’s dollar it’s becoming increasingly…

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  • Top 5 Predictions for the Marketing Automation and CRM Industry

    Top 5 Tips on How to Procure a Marketing Automation and CRM Solution

    After 1000+ implementations of marketing automation and CRM solutions, I thought I’d share the top 5 tips on ‘How to…

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  • How to Prepare for Digital Transformation

    After 7 years in marketing automation and over 1000 implementations there is one common problem no matter what industry you…

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  • Social Media Made Easy With Automation

    Marketing automation tools can be used to streamline any digital marketing campaign and efforts. This includes social media marketing and…

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  • Why build an internal Customer Experience Centre of Excellence?

    How do you keep internal momentum post implementation of Marketing Automation and CRM technologies? Read on to find out more.

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  • Business Case ROI | Datarati

    Using ROI to Support the Business Case for Your Next Customer Experience Initiative

    Calculating Business Case ROI (Return on Investment) is not reserved solely for large transformation projects and management consulting firms.  It’s…

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  • Segmentation. Then and Now.

    Segmentation has evolved. Have you? Customers expectations are changing and you need to be able to...

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  • benefits of email marketing for small business

    Email as a Marketing Tool for Small Organisations

    The problem with social media marketing is that in a lot of cases the ads work much like a targeted…

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  • Data Governance Framework | Datarati

    Who’s Taking Care of all the Data? How to Approach Data Governance

    Single-customer view. Omni-channel communications. Taking customers on a journey.  All of these marketing sayings have become very popular over the…

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  • Should You Lie in Your Subject Lines to Increase Your Email Open Rate?

    Considering what to make your subject line for your next email campaign? You should read this article first to ensure…

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  • Innovative Ideas for Effective Lead Scoring Strategy

    Effective lead scoring strategy can be vital to a business’s growth in leads and sales. It can define a lead’s…

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  • 7 Key Points: How to Implement a Cloud Computing Project

    So you have decided to join the cloud band wagon next year. We share our experience on best practice cloud…

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