Author archive for Will Scully-Power

  • Former GM of Marketing at Telstra Business joins Salesforce partner Datarati as CEO

    Datarati has appointed Jarther Taylor as the new CEO to lead the APAC growth strategy in the $5.5 Billion marketing…

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  • Customer Journey Maps Available from Datarati

    Pre-built customer journeys are here at Datarati, with journeys at each stage of the marketing lifecycle: acquisition, onboarding, engagement, retention,…

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  • 2016 Year in Review at Datarati!

    Another year of Industry Innovation at Datarati!

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  • Top 5 Predictions for the Marketing Automation and CRM Industry

    Top 5 Tips on How to Procure a Marketing Automation and CRM Solution

    After 1000+ implementations of marketing automation and CRM solutions, I thought I’d share the top 5 tips on ‘How to…

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  • Staggering 76% of marketers are not accurately measuring return on marketing investment (ROMI)

    An open letter to every Salesforce customer worldwide: To get a single customer view of your prospects and customers, you…

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  • The Importance of Investing in Staff Training to Deliver Digital Transformation & Customer Experience

    To all industry leaders in digital transformation, marketing automation & CRM: Put simply: to deliver an awesome customer experience to…

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  • Why build an internal Customer Experience Centre of Excellence?

    How do you keep internal momentum post implementation of Marketing Automation and CRM technologies? Read on to find out more.

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  • Top 5 Predictions for the Marketing Automation and CRM Industry

    Top 5 Predictions for the Marketing Automation and CRM Industry in 2016

    With 2016 on the horizon it's that time of year for us to predict the future. In 2015, we continued…

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