Author archive for Sandy Sara

  • Social Studio: 3 Ways You Could be Doing More with Social Media

    It’s nothing new that the Internet has fast become like a city that never sleeps, with constant social content being…

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  • Segmentation. Then and Now.

    Segmentation has evolved. Have you? Customers expectations are changing and you need to be able to...

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  • Data Governance Framework | Datarati

    Who’s Taking Care of all the Data? How to Approach Data Governance

    Single-customer view. Omni-channel communications. Taking customers on a journey.  All of these marketing sayings have become very popular over the…

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  • Should You Lie in Your Subject Lines to Increase Your Email Open Rate?

    Considering what to make your subject line for your next email campaign? You should read this article first to ensure…

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