Former GM of Marketing at Telstra Business joins Salesforce partner Datarati as CEO

Former GM of Marketing at Telstra Business joins Salesforce partner Datarati as CEO
January 23, 2017 Will Scully-Power

Datarati has appointed Jarther Taylor as the new CEO to lead the APAC growth strategy in the $5.5 Billion marketing automation industry

Jarther Taylor CEO Datarati

Monday 23 January 2017 – SYDNEY AUSTRALIA: – Datarati ( Asia-Pacific’s strategic customer journey & experience company has today announced the appointment of Jarther Taylor as the new Chief Executive Officer (CEO).

Jarther joins Datarati from Telstra Business where he was the General Manager of Marketing, accountable for the segment’s marketing planning and execution. Prior to joining Telstra, Jarther worked at IBM in several regional and domestic marketing and consulting roles.

Jarther’s appointment comes off the back of a significant investment in Datarati’s offshore Centre of Excellence (COE) which has been established in the heart of India’s Silicon Valley; Bangalore. The Datarati COE is responsible for delivering Marketing Automation & CRM technical implementation, integration and campaign management services to Datarati customers throughout the Asia-Pacific region.

“I’m thrilled to be joining such a strong Salesforce Marketing, Sales and Service Cloud partner. Datarati have developed some significant intellectual property in the Telecommunications, Automotive, Retail, Financial Services & Healthcare industry verticals and I’m really looking forward to growing our strategic customer relationships and partnerships.

Datarati have significant best practice strategic, technical and campaign management capabilities following the implementation of over 1,000 marketing automation and CRM solutions,” said Jarther Taylor, CEO of Datarati.

Jarther will be replacing the agency’s founder, Will Scully-Power who has held the role of Managing Director for the past 8 years.

“I’m ecstatic we’ve been able to attract such a high-quality executive to the Datarati management team. Jarther is truly passionate about using marketing automation and CRM data to deliver exceptional customer journeys and experiences. This is the core of our DNA at Datarati and the team is very excited about this new leadership appointment,” said Will Scully-Power, founder of Datarati.

“After 8 years at the helm of Datarati, it’s now time for me to step back from running Datarati and focus more of my time on strategic projects including growing Datarati in India and Singapore and building new products and services in the marketing automation and CRM space.”