Archive for 2016

  • 2016 Year in Review at Datarati!

    Another year of Industry Innovation at Datarati!

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  • Top 5 Predictions for the Marketing Automation and CRM Industry

    Top 5 Tips on How to Procure a Marketing Automation and CRM Solution

    After 1000+ implementations of marketing automation and CRM solutions, I thought I’d share the top 5 tips on ‘How to…

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  • How to Prepare for Digital Transformation

    After 7 years in marketing automation and over 1000 implementations there is one common problem no matter what industry you…

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  • Marketing Tech Symposium 2016: Insights & Learnings

    My learnings and insights from this years Marketing Tech Symposium 2016 at the Hunter Valley.

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  • Are companies digitally transforming or just adapting to their digital landscape?

    When we think of digital transformation we think of a company being set up on social platforms, having digital-first customer…

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  • Social Media Made Easy With Automation

    Marketing automation tools can be used to streamline any digital marketing campaign and efforts. This includes social media marketing and…

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  • Staggering 76% of marketers are not accurately measuring return on marketing investment (ROMI)

    An open letter to every Salesforce customer worldwide: To get a single customer view of your prospects and customers, you…

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  • How Digital Marketing is Like a Game of Chess

    A game of chess is in many ways like a digital marketing strategic campaign. Find out how the same principles…

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  • Marketing Lifecycle Stages By DATARATI

    Marketing Lifecycle Stages: The Importance of Nurturing Your Employees Through Them

    It is crucial to have a bullet-proof employee nurturing strategy to ensure your business can grow through acquiring, onboarding, engaging…

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  • The Importance of Investing in Staff Training to Deliver Digital Transformation & Customer Experience

    To all industry leaders in digital transformation, marketing automation & CRM: Put simply: to deliver an awesome customer experience to…

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