Here are the details on the next user group meeting:

Date: 10 FEBRUARY, 2012
Time: 9:00am – 12:00pm
Location: Cliftons Training Centre 190-200 George Street Sydney

Join some of the country’s leading thought leaders at this year’s B2B Marketing Seminar as they discuss the major marketing themes and state of play for Australia in the year ahead.

This half-day event is designed specifically for marketers who wants to stay abreast of the latest B2B marketing strategies and gain new insights into holistic content marketing, social media lead generation and marketing automation best practices.

Ultimately, this event will help you in excelling in the ever-changing B2B marketing environment with practical strategies you can integrate into your business.

Register Here: http://www.adma.com.au/events/upcoming-events/2012/01/09/b2b-marketing-seminar/

Company Honored as a Top Marketing Software Provider, Also Powers Revenue Growth for Fellow CRM Watchlist 2012 Winners

San Mateo, Calif. – January 30, 2012 – Marketo, the fastest-growing provider in Revenue Performance Management (RPM) technology, announced today it has been named a top marketing solution by CRM thought leader Paul Greenberg on the 2012 CRM Watchlist. The company has won this prestigious recognition for two consecutive years. Marketo’s marketing automation and sales effectiveness solutions power the revenue growth of several fellow 2012 CRM Watchlist winners, including FinancialForce.com, the Pedowitz Group and Zuora.  The honor comes on the heels of Marketo’s recent recognition by Forbes on its annual America’s Most Promising Companies list and the Silicon Valley Business Times naming Marketo the fastest-growingcompany in Silicon Valley.

Paul Greenberg, author of the best-selling CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers, praised Marketo’s presence in the fast-moving marketplace.  In his ZDNet “Social CRM: The Conversation” column, Greenberg writes:

“Marketo started out in the small and medium business (SMB) marketing automation space. But responding to the increased interest of the enterprise in marketing automation and at the same time, recognizing that there was a gap in thought leadership that could be filled, they moved quickly to focus on the enterprise as their key market and at the same time, grab the thought leadership in order to capture the mindshare that was necessary in a fast moving market.”

The full article devoted to Marketing Mavens in the 2012 CRM Watchlist is available here.

Marketo is committed to transforming the CRM environment – a place where sales and marketing professionals spend the majority of their day – into the ultimate dashboard of revenue performance, by giving everyone from executives to on-the-ground professionals the ability to center every activity on the goal of driving more revenue.

“Everything we do is laser-focused on empowering any business to grow revenue in completely measurable and unprecedented ways,” said Phil Fernandez, Marketo’s CEO. “We are grateful to be recognized on the CRM Watchlist for our thought leadership in this area, as well as for our technology. If you look at any company making revenue-growth headlines, odds are they are a happy Marketo customer,” said Fernandez. “This year, we’re aiming to perfect those odds.”

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.

About Marketo

Marketo is the fastest-growing provider in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services and expert guidance are helping more than 1,558 enterprise and mid-market companies around the world to turn marketing from a cost center to a business-building revenue driver. Marketo also offers Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.

Marketo was recently named one of “America’s Most Promising Companies” by Forbes Magazine, the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and the “2011 CRM Market Leaders Awards Winner for Marketing Solutions” by CRM Magazine. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.

PR Contact:

Jen Howard
Marketo
650-240-4632
jen [at] marketo [dot] com

Silicon Valley’s Fastest-Growing Private Company Closes Year With Over 130% Revenue Growth, 1,578 Customers and $50M in New Capital to Accelerate Leadership of the Emerging Revenue Performance Management Market

San Mateo, CA. — January 18, 2012 – Marketo, the fastest-growing provider of Revenue Performance Management (RPM) technology, today announced that it nearly doubled its customer count in 2011, signing 120 new contracts in December alone, and ending the year with 1,578 customers. Marketo has solidified its position as one of the fastest-growing SaaS companies in history, validated by revenue growth of over 130 percent year-over-year and almost doubling the number of Marketo employees.

In Q4 2011, Marketo closed its largest deal ever and posted over 400 percent year-over-year growth in its enterprise segment. Marketo welcomed a host of new enterprise customers in Q4, including Barnes & Noble College, Chrysler Fleet Division, and F5 Networks. The company also hired Doug Grigg as its VP of Enterprise Sales to support the swiftly growing Marketo enterprise customer base.

“Marketo ended 2011 as the clear leader in Revenue Performance Management, with faster growth and more capital than any others in the market,” said Phil Fernandez, president and CEO, Marketo. “Building on the success of our marketing automation product, our sales effectiveness and analytics solutions achieved record growth; in fact, our analytics solution posted higher sales between the two by the end of the year. Only Marketo provides such a comprehensive solution to enable companies to adjust their sales and marketing investments on the fly to drive their own growth, execute with precision, and gain a competitive edge.”

Marketo Accelerates Momentum

• Grew revenues more than 130 percent year-over-year while welcoming nearly 100 percent more customers to the Marketo family in 2011; added 120 new customers in December alone.
• Posted white-hot growth in 2011 led by the enterprise segment, which grew new billings (annual contract value) more than 400 percent year-over-year.
• Raised $50 million in new capital funding led by Battery Ventures, with existing investors Institutional Venture Partners, InterWest Partners, Mayfield Fund and Storm Ventures also participating. Marketo has substantially more working capital to invest in product and operational innovation and expansion than any other company in the RPM market.
• Hosted more than 3,100 prospects, customers and partners for RPM best practices, education and networking during the spring and fall Revenue Rockstar Roadshow Tour in the U.S. and Europe.
• Established the Marketo Community, which, in its first year, grew to nearly 11,000 users, achieved over one million page views, published more than 800 articles, amassed over 900 product ideas, and won recognition as a Forrester Groundswell Award finalist.
• Expanded internationally, appointing former salesforce.com executive Fergus Gloster as managing director of EMEA and opening European headquarters in Dublin.
• Ranked as one of “America’s Most Promising Companies” by Forbes Magazine.
• Recognized as the #1 fastest-growing private company of 2011 by the Silicon Valley Business Journal.
• Awarded the “2011 CRM Market Leaders Award for Marketing Solutions” by CRM Magazine.

Marketo Customers Benefit from Ferocious Pace of Innovation

• Announced Marketo NEXT, a sweeping product release, designed to accelerate customers’ revenue growth by as much as 40 percent in the first year of Marketo product use. With Marketo NEXT, sales and marketing execute as one continuous function; Marketo customers are more agile, more social, more intelligent and more connected than ever before.
• Launched a new version of Revenue Cycle Analytics (RCA) – the first and only product that provides real-time spend-to-bookings reporting across all sales and marketing investments (i.e., campaigns, programs, and teams) so you can see, and maximize, the impact of every dollar spent as often as you want. Marketo RCA customers have a substantial competitive advantage now that marketing becomes transparent and accountable for growing revenues, as is the sales function. Marketo saw a significant jump in RCA billings in 2011 as more customers realized the value of tying marketing spend to bookings growth and enabling marketing/finance leaders to see and adjust spend in real-time across all marketing programs and campaigns.
• Released Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.
• Added integration with a broad range of solutions for managing online events, such as Cisco WebEx, Citrix GoToWebinar, On24 and Adobe Connect.
• Issued a major new release of Marketo Sales Insight to include custom views, manager views and filters that enable team collaboration.
• Expanded social marketing capabilities including sharing landing pages and reporting.
• Increased enterprise capabilities including next-generation APIs and connectors.
• Added out-of-the-box dashboards to compare cost effectiveness and program conversion rates.

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performanceand fuel business growth. The company’s proven technology, comprehensive services and expert guidance are helping more than 1,558 enterprise and mid-market companies around the world to turn marketing from a cost center to a business-building revenue driver. Marketo also offers Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.

Marketo was recently named one of “America’s Most Promising Companies” by Forbes Magazine, the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and the “2011 CRM Market Leaders Awards Winner for Marketing Solutions” by CRM Magazine. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.

PR Contact:

Jen Howard
Marketo
650-240-4632
jen [at] marketo [dot] com

ON MONDAY: 6 February 2012, I will be joining fellow CEOs and Business Leaders for the CEO CookOff, hosted by Qantas and OzHarvest.

At the CookOff I’ll be teaming up with 30 celebrity chefs from Australia’s top kitchens, directed by Rockpool and Qantas ambassador Neil Perry, to feed 1000 people in need.

In the lead-up we’ll be focused on raising significant funds for OzHarvest and Mission Australia.

You can help me support this worthy cause by donating through my profile page:http://www.ceocookoff.com.au/profile/1271

Thanks for your support, Will Scully-Power, CEO – Datarati

As a member of Marketo Customer Success Team, your goal is to provide fast and friendly world-class support through creative, flexible solutions and empower Revenue Performance Management success.  The Marketing Campaign Analyst is expected to take on support cases of moderate complexity and be able to manage your own priorities. We partner with our employees to provide an exciting work environment that everyone has an opportunity to shape. We value team players who are self-directed and want to influence the next wave in SaaS technology and Service innovation.

This role will be based in Sydney, Australia at Datarati, our exclusive Asia-Pacific partner (http://www.datarati.com.au)

KEY RESPONSIBILITIES

• Be a subject matter expert in Marketo technology and apply it to Marketo customers’ business processes
• Provide business and technical solutions to help customers optimise use of solution
• Communicate clearly and precisely with customers in written and verbal form, and maintain accurate and timely records in our case tracking system
• Maintain ownership of cases until resolution, drive other teams as needed and set customer expectations
• Perform problem characterisation, reproduction, diagnosis, and root cause analysis
• Work with Services and Engineering personnel to resolve product issues or escalating as necessary
• Configure customer systems to meet requirements
• Author Knowledge Base Articles / Technical Notes
• File enhancement requests and work with product management to translate business needs to product requirements
• Meet individual case management, SLA, and C-Sat goals

SKILLS, EXPERIENCE & EDUCATION

• BS Computer Science or equivalent experience
• At least 2 years of progressive experience diagnosing and resolving problems in complex software environment.
• Experience providing direct support to external customers by phone, electronically, and face-to-face.
• Demonstrated experience supporting enterprise software solutions, ideally Marketing Automation, CRM, PRM, or SFA applications
• Excellent organizational skills -ability to prioritise, manage, multi-task and execute projects cross-functionally
• Superior communications skills (presentation, written, and verbal) and ability to interact effectively with all levels of professional staff. Ability to explain complex concepts simply.
• Excellent problem-solving skills and ability to navigate challenging situations in a professional manner.
• Demonstrated experience in one or more of the following additional areas a plus: Database technology (SQL); Web technology (HTML, JavaScript, CSS, XML, PHP)
• Familiarity with SaaS solutions a plus
• Fluency in a second Asian Language would be a distinct advantage

ABOUT MARKETO

Marketo is the revenue cycle management company, transforming how marketing and sales teams of all sizes work — and work together — to accelerate predictable revenue. Marketo’s solutions are both powerful and easy to use, providing explosive revenue growth throughout the revenue cycle from the earliest stages of demand generation and lead management to deal close and continued customer loyalty.

Interested? Please contact Will Scully-Power, Managing Director at Datarati at will.sp@datarati.com.au

Datarati Boardroom – Level 5, 50 York Street, Sydney NSW 2000

As we start the New Year in the Australian Direct Marketing Industry, here are 4 key steps to generate revenue for your organisation.

1.)    Evaluate – Having access to a marketing automation database will allow you to automate trigger-based acquisition and retention campaigns. It is no longer cost-effective to launch campaigns manually every time.

2.)    Integrate – To measure your true return on marketing investment (ROMI) you will need to integrate your marketing automation database (which houses your email, web, search and social data) with your CRM database (which houses your sales/transactional, customer service and  support data).

3.)    Automate – Think about your top 5 manually produced campaigns and automate them. By using a marketing automation database, you can monitor a customer or prospects email, web, search or social behaviour and use that data to trigger off targeted, anticipated, relevant and personalised one-to-one communications in an effort to drive them further down the marketing funnel.

4.)    Mandate – Senior level executive sponsorship, buy-in and support. For marketers to earn a seat at the revenue table, they need to firstly align their marketing and sales teams, define metrics that matter to executives and prove marketing’s contribution to the organisations revenue generation.

Marketing Automation is a journey. Start with the end goal first which is generally: “Sales needs to hit X target this month, this quarter, this year”, then work your marketing funnel numbers backwards. Here is an example calculator to help you get started:http://www.datarati.com.au/index.php/resources/roi-calculator/

Good luck and enjoy the ride!

Will Scully-Power is the Managing Director of Datarati, which deals with Marketing Automation, Revenue Performance Management (RPM), Analytics and Optimisation.

Hear more from Will at the upcoming ADMA B2B Marketing Seminar – Melbourne 28 February and Sydney 1 March.