Blog

Blog

  • How will you serve your customers in 2018?

    We now have smarter ways of improving customer experience with technology. Here Jarther Taylor, our CEO, explains five major tech-driven tactics marketers should have on their radar in 2018. Getting the best of advertising and marketing intelligence The fact we…

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  • Transforming the Customer Journey with Big Data – Jarther Taylor Talks Transformation

    Our CEO, Jarther Taylor, is interviewed by Disrupt Podcast on how MarTech – and specifically marketing automation – helps companies…

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  • Social Studio: 3 Ways You Could be Doing More with Social Media

    It’s nothing new that the Internet has fast become like a city that never sleeps, with constant social content being…

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  • disruption

    Make Disruption Manageable

    Written by Jarther Taylor, Datarati CEO There is often the suggestion that one should disrupt oneself. But the reality is…

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  • Carsales’ Stratton Finance Launches Marketing Automation With Datarati

    Customer journey and experience agency Datarati continues to expand its Melbourne operation after being appointed by Carsales.com.au owned Stratton Finance to implement…

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  • Why Google, Amazon, Facebook and Apple – not disruptor brands – are your biggest threat

    Trying to prepare for disruptors is a fool’s errand, says Jarther Taylor. Concentrate on understanding your customer more intimately to avoid…

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  • APT Travel Group Appoints Datarati To Handle Marketing Automation

    Australian-owned global touring and cruising business APT Travel Group (ATG) has appointed customer journey and experience agency Datarati to manage…

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  • Why So Serious About Millennials?

    Millennials are influencers. They are generally highly educated and employed; with one-third of them living with parents, their opinions have behavioural impact on the other consumer segments…

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  • Technology is the key to scaling better customer experiences

    Every executive we meet agrees that putting the customer at the centre of business processes is essential – and too…

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  • Who owns your customer?

    The first challenge for car dealers is to understand and meet customer expectations profitably. They also need to meet the…

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  • Forget Uber: who is really driving disruption in the automotive industry? And what can we do about it?

    The simple truth is that disruption happens in every industry. Yet while there is a lot of effort spent in…

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  • Virgin Mobile and Nexus Recruit Datarati for Marketing Automation and Customer Engagement

    Virgin Mobile has turned to digital transformation specialist Datarati to implement and manage its marketing automation and CRM business following…

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  • A Layman’s Introduction to Marketing Automation

    What is marketing automation? Marketing automation refers to automation of marketing actions with the use of certain specific softwares.

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  • Datarati launches 10 new customer experience products

    We have focused on building and launching real products that solve real problems for today’s marketers going through digital transformation.

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  • Datarati Launches Snatch

    How many times have you sent out an email campaign only to say… S@#$ where is the recall button? You…

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  • Former GM of Marketing at Telstra Business joins Salesforce partner Datarati as CEO

    Datarati has appointed Jarther Taylor as the new CEO to lead the APAC growth strategy in the $5.5 Billion marketing…

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  • Marketing Automation Project Management

    Marketing Automation within Project Management

    With increasing business competition in the world, and more and more businesses battling for the consumer’s dollar it’s becoming increasingly…

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  • Customer Journeys Available from Datarati

    Pre-built customer journeys are here at Datarati, with journeys at each stage of the marketing lifecycle: acquisition, onboarding, engagement, retention,…

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  • 2016 Year in Review at Datarati!

    Another year of Industry Innovation at Datarati!

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  • Top 5 Predictions for the Marketing Automation and CRM Industry

    Top 5 Tips on How to Procure a Marketing Automation and CRM Solution

    After 1000+ implementations of marketing automation and CRM solutions, I thought I’d share the top 5 tips on ‘How to…

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  • How to Prepare for Digital Transformation

    After 7 years in marketing automation and over 1000 implementations there is one common problem no matter what industry you…

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  • Marketing Tech Symposium 2016: Insights & Learnings

    My learnings and insights from this years Marketing Tech Symposium 2016 at the Hunter Valley.

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  • Are companies digitally transforming or just adapting to their digital landscape?

    When we think of digital transformation we think of a company being set up on social platforms, having digital-first customer…

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  • Social Media Made Easy With Automation

    Marketing automation tools can be used to streamline any digital marketing campaign and efforts. This includes social media marketing and…

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  • Staggering 76% of marketers are not accurately measuring return on marketing investment (ROMI)

    An open letter to every Salesforce customer worldwide: To get a single customer view of your prospects and customers, you…

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  • How Digital Marketing is Like a Game of Chess

    A game of chess is in many ways like a digital marketing strategic campaign. Find out how the same principles…

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  • The Importance of Nurturing Your Employees Through The Marketing Lifecycle Stages

    It is crucial to have a bullet-proof employee nurturing strategy to ensure your business can grow through acquiring, onboarding, engaging…

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  • The Importance of Investing in Staff Training to Deliver Digital Transformation & Customer Experience

    To all industry leaders in digital transformation, marketing automation & CRM: Put simply: to deliver an awesome customer experience to…

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  • Why build an internal Customer Experience Centre of Excellence (CoE) to support digital transformation across Marketing, Sales & Service

    How do you keep internal momentum post implementation of Marketing Automation and CRM technologies? Read on to find out more.

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  • Using ROI to Support the Business Case for Your Next Customer Experience Initiative

    Calculating Return on Investment (‘ROI’) is not reserved solely for large transformation projects and management consulting firms.  It’s actually a…

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  • Segmentation. Then and Now.

    Segmentation has evolved. Have you? Customers expectations are changing and you need to be able to...

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  • Email as a Marketing Tool for Small Organisations

    The problem with social media marketing is that in a lot of cases the ads work much like a targeted…

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  • Who’s Taking Care of all the Data? How to Approach Data Governance

    Single-customer view. Omni-channel communications. Taking customers on a journey.  All of these marketing sayings have become very popular over the…

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  • Should you Lie in your Subject Lines to Entice Subscribers to Open your Emails?

    Considering what to make your subject line for your next email campaign? You should read this article first to ensure…

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  • Expectation of a Personalised Customer Journey

    Don't you just hate getting those emails about too-good-to-be-true sales right after buying something?! Learn how to not bug your…

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  • Innovative Ideas for Effective Lead Scoring

    Lead scoring can be vital to a business’s growth in leads and sales. It can define a lead’s sales-readiness and…

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  • What’s in it for me? Value Propositions and their Benefits

    Digital Marketing today involves one primary transaction – data. Value Propositions are used commonly, albeit not successfully in today’s digital…

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  • Set Your New Year's Resolutions

    Top 3 New Year Resolutions for Marketers

    Each year around 69% of Australians plan to make personal New Year Resolutions. But how many of us make professional…

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  • 7 Key Points to Plan a Successful Cloud Project Implementation

    So you have decided to join the cloud band wagon next year. We share our experience on best practice cloud…

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  • Top 5 Predictions for the Marketing Automation and CRM Industry

    Top 5 Predictions for the Marketing Automation and CRM Industry in 2016

    With 2016 on the horizon it's that time of year for us to predict the future. In 2015, we continued…

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