Author archive for Sandy Sara

  • Social Studio: 3 Ways You Could be Doing More with Social Media

    It’s nothing new that the Internet has fast become like a city that never sleeps, with constant social content being…

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  • Technology is the key to scaling better customer experiences

    Every executive we meet agrees that putting the customer at the centre of business processes is essential – and too…

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  • Who owns your customer?

    The first challenge for car dealers is to understand and meet customer expectations profitably. They also need to meet the…

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  • Virgin Mobile and Nexus Recruit Datarati for Marketing Automation and Customer Engagement

    Virgin Mobile has turned to digital transformation specialist Datarati to implement and manage its marketing automation and CRM business following…

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  • Marketing Tech Symposium 2016: Insights & Learnings

    My learnings and insights from this years Marketing Tech Symposium 2016 at the Hunter Valley.

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  • The Importance of Nurturing Your Employees Through The Marketing Lifecycle Stages

    It is crucial to have a bullet-proof employee nurturing strategy to ensure your business can grow through acquiring, onboarding, engaging…

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  • Segmentation. Then and Now.

    Segmentation has evolved. Have you? Customers expectations are changing and you need to be able to...

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  • Who’s Taking Care of all the Data? How to Approach Data Governance

    Single-customer view. Omni-channel communications. Taking customers on a journey.  All of these marketing sayings have become very popular over the…

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  • Should you Lie in your Subject Lines to Entice Subscribers to Open your Emails?

    Considering what to make your subject line for your next email campaign? You should read this article first to ensure…

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