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Social Studio: 3 Ways You Could be Doing More with Social Media
Read moreIt’s nothing new that the Internet has fast become like a city that never sleeps, with constant social content being…
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Technology is the key to scaling better customer experiences
Read moreEvery executive we meet agrees that putting the customer at the centre of business processes is essential – and too…
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Who owns your customer?
Read moreThe first challenge for car dealers is to understand and meet customer expectations profitably. They also need to meet the…
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Virgin Mobile and Nexus Recruit Datarati for Marketing Automation and Customer Engagement
Read moreVirgin Mobile has turned to digital transformation specialist Datarati to implement and manage its marketing automation and CRM business following…
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Marketing Tech Symposium 2016: Insights & Learnings
Read moreMy learnings and insights from this years Marketing Tech Symposium 2016 at the Hunter Valley.
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The Importance of Nurturing Your Employees Through The Marketing Lifecycle Stages
Read moreIt is crucial to have a bullet-proof employee nurturing strategy to ensure your business can grow through acquiring, onboarding, engaging…
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Segmentation. Then and Now.
Read moreSegmentation has evolved. Have you? Customers expectations are changing and you need to be able to...
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Who’s Taking Care of all the Data? How to Approach Data Governance
Read moreSingle-customer view. Omni-channel communications. Taking customers on a journey. All of these marketing sayings have become very popular over the…
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Should you Lie in your Subject Lines to Entice Subscribers to Open your Emails?
Read moreConsidering what to make your subject line for your next email campaign? You should read this article first to ensure…
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Use Data Analytics to Help Your Business Achieve Success
Read moreFeel like you’ve got all the data you need on your customers but don’t know how to use it to…
