Technology is the key to scaling better customer experiencesRead more
Every executive we meet agrees that putting the customer at the centre of business processes is essential – and too…
Who owns your customer?Read more
The first challenge for car dealers is to understand and meet customer expectations profitably. They also need to meet the…
Virgin Mobile and Nexus Recruit Datarati for Marketing Automation and Customer EngagementRead more
Virgin Mobile has turned to digital transformation specialist Datarati to implement and manage its marketing automation and CRM business following…
Marketing Tech Symposium 2016: Insights & LearningsRead more
My learnings and insights from this years Marketing Tech Symposium 2016 at the Hunter Valley.
The Importance of Nurturing Your Employees Through The Marketing Lifecycle StagesRead more
It is crucial to have a bullet-proof employee nurturing strategy to ensure your business can grow through acquiring, onboarding, engaging…
Segmentation. Then and Now.Read more
Segmentation has evolved. Have you? Customers expectations are changing and you need to be able to...
Who’s Taking Care of all the Data? How to Approach Data GovernanceRead more
Single-customer view. Omni-channel communications. Taking customers on a journey. All of these marketing sayings have become very popular over the…
Should you Lie in your Subject Lines to Entice Subscribers to Open your Emails?Read more
Considering what to make your subject line for your next email campaign? You should read this article first to ensure…