Author archive for Lavanya

  • How will you serve your customers in 2018?

    We now have smarter ways of improving customer experience with technology. Here Jarther Taylor, our CEO, explains five major tech-driven…

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  • Transforming the Customer Journey with Big Data – Jarther Taylor Talks Transformation

    Our CEO, Jarther Taylor, is interviewed by Disrupt Podcast on how MarTech – and specifically marketing automation – helps companies…

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  • disruption

    Make Disruption Manageable

    Written by Jarther Taylor, Datarati CEO There is often the suggestion that one should disrupt oneself. But the reality is…

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  • Carsales’ Stratton Finance Launches Marketing Automation With Datarati

    Customer journey and experience agency Datarati continues to expand its Melbourne operation after being appointed by owned Stratton Finance to implement…

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  • Why Google, Amazon, Facebook and Apple – not disruptor brands – are your biggest threat

    Trying to prepare for disruptors is a fool’s errand, says Jarther Taylor. Concentrate on understanding your customer more intimately to avoid…

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  • APT Travel Group Appoints Datarati To Handle Marketing Automation

    Australian-owned global touring and cruising business APT Travel Group (ATG) has appointed customer journey and experience agency Datarati to manage…

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