Staggering 76% of marketers are not accurately measuring return on marketing investment (ROMI)

Staggering 76% of marketers are not accurately measuring return on marketing investment (ROMI)
September 6, 2016 Will Scully-Power

An open letter to every Salesforce customer worldwide,

To get a single customer view of your prospects and customers, you must first integrate your marketing, sales and service data together. Today, only 22% of the total Salesforce customer base have done this.

http://www.forbes.com/sites/louiscolumbus/2015/09/09/the-state-of-salesforce-2015-2016/#158fd9b34b37

Marketers today who are running their marketing, sales and service databases together in the cloud still struggle to track and measure their return on marketing investment (ROMI).

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Why is this?

There is a specific end to end best practice process that you must follow.

Over the past 7 years at Datarati, we have helped over 800 Salesforce customers across the Asia-Pacific region set up this specific best practice process in an effort to solve this problem.

We decided it was time for us to do more as a Salesforce partner so we decided to reveal our own ‘Secret Sauce’.

We recently ran a 30 minute live webinar where we covered the following:

  • How we use Salesforce Marketing Cloud to drive top of funnel e.g. Social Advertising.
  • How we use Salesforce Marketing Cloud to nurture middle of funnel e.g. Lead Nurturing & Scoring.
  • How we use Salesforce Sales Cloud for lead management e.g. Leads, Opportunities & Campaigns.
  • How we use Salesforce Service Cloud for new employee & customer on-boarding & retention e.g. Welcome Series, Surveys, Ideas

Due to the overwhelming positive feedback and response, we have decided to run another live webinar.

Date: Tuesday 20th September
Time: 1PM (Australian Eastern Standard Time)
Duration: 30 minutes
Presenters: Will Scully-Power (Managing Director) & Sandy Sara (Head of Customer Experience) at Datarati.

REGISTER HERE: https://attendee.gotowebinar.com/register/5519273870499207940

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