The Importance of Nurturing Your Employees Through The Marketing Lifecycle Stages

The Importance of Nurturing Your Employees Through The Marketing Lifecycle Stages
June 27, 2016 Sandy Sara

It is key to nurture your employees at each stage of the marketing lifecycle. Now, I know you’re probably asking yourself, “Why? My employees aren’t customers.” Well, your employees are first and foremost your number one tool for success in your business. Without developing and encouraging your employees, your business will not grow.

Having happy and motivated staff means better work, and better work means more revenue! The best way to ensure you’re providing your staff with the proper cultivation they need is to put them through the different marketing lifecycle stages. Let’s take a look at what this could look like for your business.

 

Acquisition

This is a no-brainer – you need to acquire employees to help your business grow and to fulfill different roles within your company. However, this doesn’t have to stop at just a simple job ad posted on your website or LinkedIn. First impressions count and you want to stand out from the crowd!

You want to engage your potential employees from the beginning, to help in acquiring them. They need a reason to want to work for you, just as much as you need the perfect candidate. You could try running a campaign where the person has to SMS a keyword to a number to receive the job description or to apply for the job. This will create a sense of interest and tone of voice for your business.

 

Onboarding

So you’ve hired the right person for the job, but they don’t start for another four weeks. You can use this time to communicate with the employee to get them excited about working for you with a welcome email series!

Send the employee information about your company or the profiles of their co-workers to fill them up with knowledge and confidence. Invite the employee to follow you on social and share with them some pictures or videos of what it’s like to work there. If your company has an app, ask your employee to install the app and send them push notifications counting down to their start date. These efforts should get them excited about joining the team!

 

Engagement

Now that your employee has started work, you want to keep the excitement and interest going. You could send the employee product education emails, a good morning message when they walk in the door using geo-fencing, invite them to special work events with a registration page, and even start an employee loyalty program!

It might seem strange, but you could also re-target ads on Facebook to your employees to keep your company top of mind. On special occasions, send a happy birthday message to the employee, or an anniversary email when they’ve been with the company for a year; and maybe have a little gift included! These small acts can go a long way in keeping the employee pro-active and advocating your brand.

 

Retention

To increase your employee’s longevity, you need to ensure you’re taking the right steps to keep them onboard. The best way to find the needs of your employee is to send an email survey. You can gain a lot of insight into your employees and also your business via a survey. Some questions you could ask your employees include; What are your career goals and aspirations? Would you recommend our company? What ways can the business improve? and so forth.

You could also ask the employee to leave a rating and review. If you get a great review from your own employees, you can leverage this as a way to encourage new people to join your company and encourage growth in your business; and so the lifecycle begins again!

 

There are many other campaigns and strategy ideas you can run in your own business to help nurture your employees. If you would like a customised employee experience journey tailored to your company, speak to us and we can help you.